Family Matters is a social marketing initiative aimed at changing the way differing groups of African descent engage one another. Through a series of discussions which tackle tough topics regarding prejudice, stereotypes and misunderstandings between groups of African descent; the ASAHC endeavours to facilitate the building of common ground and mutual respect between people of differing culture, creed and ethnicity.
THE PEOPLE'S CHAMP
"social justice through social media"
The People's Champ (TPC) is a human rights cause promotion initiative aimed at spreading the word about vulnerable, at-risk and endangered communities of African descent around the world. Through partnerships with online influencers, celebrities, writers and advocates of all kinds The People’s Champ, champions issues of the oppressed and under recognized through social media influence. With this initiative the ASAHC invites those of us who recognize our privilege in society to give back through information dissemination; that is, spreading news about atrocities taking place which main stream news media does not focus on and often refuses to report.
Amahle Aesthetiks is a fundraising initiative aimed at maintaining the ASAHC. Amahle Aesthetiks retails clothing, goods, and accessories related to various communities of African descent and the nations they exist in. The ASAHC believes there is a fine line between appropriation and appreciation; therefore in service to our mission of facilitating understanding and cultural exchange, the goods retailed through Amahle Aesthetiks are accompanied with descriptions of the cultures to which each item belongs and the traditional use of the item. Goods sold at the pop-ups are fair trade and in limited quantity.